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Aurora Blog

A Brand New Fantasy Comes Your Way: Sparkle Tales!

Posted by John Kim on

A Brand New Fantasy Comes Your Way: Sparkle Tales!

We at Aurora are very excited to announce a new product line! This year we are releasing our shining new fantasy line, Sparkle Tales! *Not all pictured Sparkle Tales products available at the time of this post Sparkle Tales captures some of the all time favorite fantasy creatures, including the ever popular unicorn and dragon. Coming in a variety of designs, the quality materials combined with shiny fabrics make for a marvelous display of sparkling colorful creatures. The smaller dragons even make magical noises! These designs choices help create a fantastical "fairy tale" feeling. Aurora World has made a number...

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Aurora World's 25th Year at the 2018 New York Toy Fair!

Posted by John Kim on

Aurora World's 25th Year at the 2018 New York Toy Fair!

This February, Aurora World exhibited at New York Toy Fair for the 25th year, marking decades of success and growth. It was a great time seeing many familiar and new faces, and we are looking forward to another successful upcoming year!  We highlighted some exciting new additions to our existing lines, as well as several brand new licenses and collections debuting for 2018. Take a look at some of the photos from the show, and stay on the lookout for brand new lines coming very soon!

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5 Great Things About Autumn!

Posted by John Kim on

5 Great Things About Autumn!

For many Americans, autumn is the most anticipated and beloved season of the year. Why you ask? Here are 5 reasons why you might enjoy the fall season more than any other time of the year. 1. Weather For many areas, autumn is home to some of the best weather of the year. The hot sunlight of summer gives way to cool breezes and comfortable weather. Thicker jackets and warmer fashion also start to pop up, giving people more freedom in the way they dress. While weather is definitely a subjective thing, polls have frequently shown the fall to be...

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3 Reasons Why Plush & Stuffed Animals Make the Best Office Desk Decorations!

Posted by John Kim on

3 Reasons Why Plush & Stuffed Animals Make the Best Office Desk Decorations!

Sometimes you need to spice up your office desk, or maybe just want to bring in a fluffy friend. There are many cases where bringing in a plush onto your desk is a great idea. Read below to find our three reasons why Plush & Stuffed animals make the best office decorations!   Stuffed Animals & Plush Bring Personality Whether you're trying to decorate your own desk or give a gift to a coworker (one that does not involve succulents or gift cards), a plush doll can be a great way to bring personality to the work space. Generically cute...

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Aurora World and JDRF 2017 Children's Congress Event in Washington D.C.

Posted by John Kim on

Aurora World and JDRF 2017 Children's Congress Event in Washington D.C.

Several weeks ago, we had the privilege of joining the JDRF 2017 Children’s Congress, which is JDRF’s tenth biennial event held for children aged 4-17 living with type 1 diabetes (T1D). The event took place in Washington, D.C. on July 24 – 26, where more than 160 children from across the country had the opportunity to share their story of living with T1D to members of Congress to help them understand why research for better treatments and a cure for T1D is so important.     We were happy to be able to donate these bears for the event, where each...

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