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Aurora Blog

Aurora Sustainability and Beyond

Posted by Jessica Chitrabhiboolya on

Aurora Sustainability and Beyond

Global Toy Company Focuses on ‘Going Green’ for 2019 and Beyond   Pico Rivera, CA, January 16, 2019 — Aurora World, a global leader in plush toys and high-quality gift products, likewise a respected leader in the character and content industry, has announced a new and expansive sustainability program — its first major company-wide environmental effort. “In the last few years, here at Aurora World, we have made a conscious effort to reduce waste and help protect the planet — cutting paper usage over 30% by switching to a digital filing process,” according to Michael Kessler, Senior VP of Sales...

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3 Reasons Why Plush & Stuffed Animals Make the Best Office Desk Decorations!

Posted by Jessica Chitrabhiboolya on

3 Reasons Why Plush & Stuffed Animals Make the Best Office Desk Decorations!

Sometimes you need to spice up your office desk, or maybe just want to bring in a fluffy friend. There are many cases where bringing in a plush onto your desk is a great idea. Read below to find our three reasons why Plush & Stuffed animals make the best office decorations!   Stuffed Animals & Plush Bring Personality Whether you're trying to decorate your own desk or give a gift to a coworker (one that does not involve succulents or gift cards), a plush doll can be a great way to bring personality to the work space. Generically cute...

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A Brand New Fantasy Comes Your Way: Sparkle Tales!

Posted by Jessica Chitrabhiboolya on

A Brand New Fantasy Comes Your Way: Sparkle Tales!

We at Aurora are very excited to announce a new product line! This year we are releasing our shining new fantasy line, Sparkle Tales! *Not all pictured Sparkle Tales products available at the time of this post Sparkle Tales captures some of the all time favorite fantasy creatures, including the ever popular unicorn and dragon. Coming in a variety of designs, the quality materials combined with shiny fabrics make for a marvelous display of sparkling colorful creatures. The smaller dragons even make magical noises! These designs choices help create a fantastical "fairy tale" feeling. Aurora World has made a number...

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Why Plush and Stuffed Animals Are Not Just For Children

Posted by Jessica Chitrabhiboolya on

Why Plush and Stuffed Animals Are Not Just For Children

A lot of the times, when you think about plush, you immediately think of a child. After all, one of the key hallmarks of childhood is the presence of a fluffy stuffed friend that is taken everywhere you go.  Of course, because plush unfortunately do not last forever, they eventually fall out of our lives as we grow up and replace them with other things in our lives. But there's a good reason for us to bring these cuddly creatures back into our lives.    1. Decoration The sight of a cute plush can often make you smile without thinking about...

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Aurora World's 25th Year at the 2018 New York Toy Fair!

Posted by John Kim on

Aurora World's 25th Year at the 2018 New York Toy Fair!

This February, Aurora World exhibited at New York Toy Fair for the 25th year, marking decades of success and growth. It was a great time seeing many familiar and new faces, and we are looking forward to another successful upcoming year!  We highlighted some exciting new additions to our existing lines, as well as several brand new licenses and collections debuting for 2018. Take a look at some of the photos from the show, and stay on the lookout for brand new lines coming very soon!

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