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February 8th, 2018
AURORA WORLD ANNOUNCES NEW PARTNERSHIP WITH DR. SEUSS
Pico Rivera, CA – February 8, 2018 – Aurora World, an outstanding global leader in plush toys and high-quality gift products, today announced a new licensing partnership with Dr. Seuss, the world’s best-selling children’s book author of all time.
Theodor Geisel wrote the world famous Dr. Seuss stories including The Cat in the Hat, Green Eggs and Ham and Fox in Socks under the pen name Dr. Seuss.
“Dr. Seuss is a timeless brand that many of us here at Aurora World have enjoyed with our own families,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “We are very excited for this new partnership and look forward to bringing everyone’s favorite Dr. Seuss characters into the arms of fans everywhere.”
The first launch of Aurora World’s products will feature some of the most well-known and popular Dr. Seuss characters. Consumers can expect to see new Dr. Seuss plush in toy stores and gift stores starting in the second half of 2018.
About Aurora World
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide. Aurora is known in the industry for its incredibly high quality products, range of diverse offerings and competitive pricing. In addition, Aurora owns its manufacturing facilities and prides itself in their expansive distribution resources and in-house research and development teams.
About Dr. Seuss
Theodor “Seuss” Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading.
The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship people have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises.