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February 18th, 2017
Pico Rivera, CA, — From fairy mermaids to its world-famous YooHoo plush, Aurora World has lots of news to share at the 2017 Toy Fair, taking place in New York City February 18-21.
A global leader in plush toys and high-quality gift products, Aurora World offers an impressive array of more than 3,500 playthings to delight children everywhere. Aurora World makes the perfect choice for any child’s collection or as a thoughtful gift for any age or occasion. In addition to its own creations, Aurora World also makes popular licensed products such as My Little Pony, Precious Moments and starting this year, tokidoki.
Following are highlights of Aurora World’s 2017 introductions:
tokidoki: Aurora World is featuring a fun plush line of tokidoki, the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Featuring lines including Unicorno and Donutella both with an assortment of character plush so colorfully cute you’ll want to collect them all! Great for all ages.
YooHoo & Friends: In 2017 Aurora World is celebrating the 10th anniversary of YooHoo & Friends, the toy line that became an animated TV series seen in more than 100 countries. Around Q4, Aurora World will release the first YooHoo & Friends 3D series. Aurora World is creating special displays and booths at tradeshows to recognize this important milestone and accompanying activities. YooHoo & Friends was created to educate children of all ages about animals and endangered species from all over the world. Since the brand’s launch, over 80 million YooHoo & Friends plush toys have been sold worldwide.
Fairy: These charming mythical creatures from Aurora World appeal to anyone with a fancy for fantasy. Aurora tells the tale with a line of Fairy soft dolls in four styles along with the addition of three friendly Fairies to its popular Sea Sparkles line. The designs, all original, focus on beautiful details, offer an exquisite mixture of fabrics, and an overall look that’s simply enchanting. For girls of all ages.
Ride Ons: Aurora’s award-winning Giddy Up Sound Stick Ponies have been established in the market place for over a decade. In 2017, Aurora will offer more than six styles of animals, including a gator and an elephant. All versions of this classic and timeless interactive soft toy come with a sound module. Ride Ons are offered in a classic wood barrel POP unit. Ages 3-7.
Flopsie: One of Aurora’s most established and successful plush brands for over 15 years, Flopsie is the largest product line in the company’s portfolio. Plush in this line is available in three sizes and price points. For all ages.
Destination Nation: A core Aurora product line, Destination Nation focuses on realistic animals made in high quality materials and offered at a strong price value. The 12-15” Medium category has been well established for more than three years. Now, Destination Nation is seeing a major expansion. Over 30 SKUS will be added to Small Destination Nation along with over 6 SKUS to the Large Destination Nation category. For all ages.
Rolly Pets: At just 5”, Rolly Pets are perfectly plump palm-sized plush and this year Aurora World is adding new designs to the line including tigers, an elephant, giraffe, panda, cow and others! For all ages.
Gnomlins: The featured debut line at last year’s Toy Fair is back with six new styles that are even more colorful, flashy and non-traditional, with designs like the “Arg Gnomlin” pirate and a beach-loving “Chillin Gnomlin.” For all ages.
Sea Sparkles: Twelve new stunning styles are coming to the Sea Sparkles line, featuring a wide variety of colors and pattern combination including an assortment of Rainbow and Fairy designs. For ages 2+.
Miyoni: One of Aurora World’s most popular collections, Miyoni is also the most elegant and realistic with each individual piece of the collection made by hand. With more than 200 different animals in the collection, Miyoni blends education with enchantment, as each animal features a hangtag with information about its species. This year, Aurora World is introducing an array of new characters from the everyday to the exotic, including a black footed ferret, a great white shark and a puffy pink Andean flamingo.
About Aurora World Inc.
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.