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Aurora World Partners with Millimages to Launch Molang™ Plush Collection in North America

by Tiffany La on June 17, 2020

June 17th, 2020

Pico Rivera, CA (June 15th, 2020) Aurora World has partnered with Paris-based animation production and distribution studio, Millimages, brokered through Licensing Works!® for the beloved fun character, Molang™.

“Aurora is honored to be partnering with Millimages to bring the charming designs of Molang and Piu Piu to life,” said Michael Kessler, Aurora World’s Sr. V.P. of Sales & Marketing. “Molang is an endearing global sensation, with fans of all ages from all over the world. Aurora is excited to welcome the beautiful friendship of Molang and Piu Piu to the Aurora brand portfolio.”

Aurora World began its sustainability journey in 2018 and has come far in designing and manufacturing eco-friendly plush products. With the extensive care to detail, Molang will observe Aurora’s methods in contributing to a greener world while maintaining its sweet personality.

“We are delighted to work with Aurora, a company that has been able to provide tremendous value to its customers with the cutest designs, top quality and environmentally-friendly fabrics, and affordable prices, remarked Mickael Zeggagh, Millimages’ Commercial Director Licensing. 

“Aurora’s values are very much aligned with the Molang brand, so we are thrilled to welcome them to the Molang family,” enthused Leslie Levine, Licensing Works! owner and founder. “An industry leader, Aurora sets the standard for innovative design with unique formats and fabrics that we know will delight Molang’s young adult and all-family fans.”
 
The International Emmy® Award-nominated Molang television series is developed by Millimages and based on Hye-Ji Yoon’s characters: Molang, a joyful, eccentric, and enthusiastic rabbit and best friend, Piu, a shy, discreet and emotional little chick. Available in 190 territories worldwide, Molang™ is available in the US on major platforms including Disney, Netflix, Amazon Prime Video, Hulu, YouTube and more. Season 5 is currently in production bringing the total number of episodes up to 258 x 3’30 min (plus television Specials) ensuring fresh new programming for years to come. 

About Aurora World Inc.
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers, including major hospitals, department stores, and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high quality, fun, and attractive products. At Aurora World, we are saving over 400,000,000 plastic bottles globally, contributing to a greener world by producing all of our plush using eco-friendly materials. In addition, Aurora owns its manufacturing facilities and prides itself on its expansive distribution resources and in-house research and development teams. For more information, please visit: www.auroragift.com

About Millimages SA:
Independent animation studio operating out of Paris, London and Shenzen with a catalogue of over 1,500 hours of produced content. Millimages prides itself on developing, producing and worldwide distributing & licensing high profile family entertainment on all media. Millimages embraces digital production and distribution with over 75 IPs over 100 digital networks generating 10M daily views. For more information, please visit: www.millimages.com

About Licensing Works! ®
Licensing Works partners with the owners of intellectual properties to increase brand awareness and valuation by creating and growing new revenue streams. We work to deliver the brand essence in every license product translation for our clients, while protecting their intellectual property. Licensing Works!® is a registered trademark of Licensing Works, LLC.   For more information, please visit: www.licensingworks.us

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